Advantages and Disadvantages of Email marketing

Published: 15th May 2009
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Owing to the lots of distinct advantages to the concept of email marketing, it has soon turn-out to be the most accepted forms of Internet advertising. However, email marketing does have some disadvantages as well. It encompasses the dazzling advantages over other types of marketing both online as well as offline. One of the weightiest advantages to email marketing is the ability to get in touch with a worldwide audience without putting any relentless effort.

Another major advantage to email marketing is that the cost associated to it is minimal. Hence, it is within the means of everybody. There are many key reasons which make the email marketing cost-effective. It has the ability to distribute information to a wide range of specific, potential customers at a pretty low cost. As you will be enclosing a list of an email recipients, so there will be no cost connected with taking a list of an email addresses. Moreover, the cost of dispatching the emails is negligible. Furthermore, E-mail, in terms of sending and responses, is more immediate in comparative to traditional mailing. Whenever you are going to convey your message, you will be able to get the prompt response without any stretch of time.

The most evident disadvantage to email marketing is the possibility of having your email marketing viewed as a spam which is a matter of concern and thus, should be taken into a consideration because it could prove to be somewhat pricey in terms of the profit margin of your business. Every time, now and there, Internet users are flooded with an unsolicited, junk emails serving as an advertisements which often demand expensive professionals to write, design and implement the project so as to amplify the possibility of your success.

Than difficulty in getting the messages is the other disadvantage of it as it is delivered through different Internet Service Providers (ISPs), corporate firewalls and webmail systems. Recipients use to have different preferences regarding the email offers, content and frequency which all necessitate a communication preference. All these are the grey areas in Email Marketing which call for greater attention.

Hence, here we have brief out some advantages and disadvantages of email marketing.


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